Happiness Mission Statement

It’s very simple. We create fun lifestyle clothing that gives emotion and inspires our customers to express themselves in every way in their everyday, since 2007.

We commit ourselves to building a family like experience through our retail and wholesale platforms with fast ideas to market performances and artigianal manufacturing.

We want to become the most positive brand in the world. By wearing Happiness you are spreading Happiness and making the world a cozier, happier place.

It is now your duty to spread Happiness. Thank you for wearing it proudly and giving back to society by spreading this positive feeling.

Happiness Brand Philosophy

It all started in 2007 with a relationship between an Italian family factory and a fashion student from Los Angeles. They began to express themselves through t-shirts and started to sell them to friends and local retailers.

In a couple of months Happiness became very popular and started to develop a full collection approaching high fashion.

In a moment in which Happiness was needed, the brand began to spread worldwide becoming popular between top retailers.

A positive feeling mixed with high end fashion makes the brand very forward in the products, in the designs and in the constant development of rockin’ ideas.

Vertical integration Happiness Italia since 1984.